Red became popular during the

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Spring Festival In the battle for the box office during the Spring Festival in  Man Jiang Hong directed by Zhang Yimou is the strongest competitor. Director Zhang Yimou is a powerful and effective publicity point but for the Spring Festival film that pays attention to the New Year atmosphere Man Jiang Hong focuses on the eight words enough suspense laugh to the end even those who used to advocate aesthetics and emotions Zhang Yimou also said in an interview with CCTV that he had to make the audience laugh thirty times. The eight-character copywriting set the tone for the promotion of Man Jiang Hong which was




later supplemented by various promotion methods such as road shows behind-the-scenes videos and interactive H which set off a wave of discussion on major social platforms. Analyzing its performance in marketing there are Kuwait Phone Number Data many highlights: First of all it relies on the appeal of star power and the endorsement of the famous director Zhang Yimou: the main creative actors are obviously very popular and fans love it so the movie has great appeal in the short term. Secondly focus on the layout of marketing channels: comprehensive publicity and distribution in offline theaters. Furthermore the online media publicity coverage is







extremely high and publicity is concentrated during the Spring Festival. Finally the product content has its own traffic: suspenseful plots comedy actors and well-known cultural stories all of which cater to the preferences of modern young people. Come to Zibo for a barbecue Zibo spoils tourists! In the first half of this year no one can escape the screen-sweeping offensive of Zibo Barbecue. Its heat is like the flames on Zibo Barbecue stalls burning brighter and brighter. From the end of March to the entire May Day holiday Zibo an ordinary third-tier northern city suddenly became