The difference between targeted and contextual advertising

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Marketing , Reading time:  minutes Targeted advertising: concept, varieties, setup stages leave a comment Save article: What it is? Targeted advertising is ads and messages that are customized taking into account certain characteristics of the target audience: their interests, psychological characteristics, socio-demographic parameters. Why is it needed? With the help of targeted advertising, you can deliver the message strictly to those who need it. This has the most positive effect on brand awareness, the effectiveness of the ongoing marketing campaign and, as a result, the level of sales.

The article explains: The essence of targeted advertising  advantages of targeted  Australia WhatsApp Number Data advertising  disadvantages of targeted advertising  types of targeting  main targeting formats Which business benefits from targeted advertising? Who is not suitable for targeted advertising? Cost of targeted advertising  stages of setting up targeted advertising Evaluating the effectiveness of an advertising campaign Take the test and find out which field suits you: IT, design or marketing. Free from Geekbrains The essence of targeted advertising Targeted advertising is an invention of social networks.

It is on these sites that personal data of users is collected, using which advertising has become more accurate and specific. The idea was picked up by Internet marketing and became very popular. With the help of browsers, detailed information is collected about network users, and then the audience for which the advertisement will be most interesting and useful is formed. The essence of targeted advertising The essence of targeted advertising For this tool to work  , you need to thoroughly study your target audience: its psychology, the interests of users, their social status, place of residence, etc.