You may have years of experience

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Namely, how well can you convey valuable information to the reader? For example, in the field, but if the information you’re presenting is surface-level, you’re not showing much expertise on the topic. In this case, Google pays attention to the piece’s quality and whether it dives deeper into a subject. To do this, Google will use related and secondary keywords to determine whether you expand on the central thesis. Authority Being an authority online means that other websites cite your work via backlinks. The more backlinks you have, the more authoritative your site or landing page.

While you can’t always control how or when someone else links to your content, you can proactively build your network through guest posts, links to other credible sources, and a robust online presence. Trust While authority is what other websites and America Mobile Number List professionals say about your content, trust refers to what customers say. The best way to build trust online is to solicit unbiased reviews and testimonials. For example, the more reviews you have on your Google My Business listing, the higher your site will rank for related keywords.



Overall, when creating content for SEO purposes, try to incorporate as many EEAT elements as possible. The more pages with high scores, the better your brand will do online. SEO vs. PPC vs. SEM Within the world of digital marketing, you hear the terms SEO, SEM, and PPC thrown around a lot. And in many cases, you may even see “SEM” used interchangeably with both SEO and PPC in different contexts, despite the fact that they’re not the same. SEM is short for search engine marketing and, like SEO, describes strategies and practices that drive traffic via search engines.