What you need to know about keywords

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If you want your site to rank high on Google's results page, you must know how keywords and AdWords work according to Google's algorithm. What are these Google keywords? How can we use them to our advantage? All about Google keywords Keywords are words and phrases that people search on Google and other search engines. These keywords are one of the basic principles of search engine optimization (SEO) or click advertising model. Darkob has a comparative article about the advantages and disadvantages of SEO and click ads that you can refer to if you are interested in getting more information. This article fully explains and compares the methods of click advertising and SEO digital marketing. Whether you choose click ads, SEO, or both, one of the most important things you can do for search engine marketing is choosing relevant keywords.


By choosing the right keywords, you can reach the customers you want, when Greece Email List you want and where you want. Suppose you have a home cleaning service company in Tehran, now you need to add the keyword "Tehran cleaning" in your AdWords ads. You can also choose negative keywords so that your site is not shown for those keywords. So, for example, if you are the same cleaning service company in Tehran, but you don't want to accept Shemiranat's work, you can choose Shemiranat's keyword as a negative keyword so that you can be sure that people who search for that house cleaning service won't see your name. SEO and click ads If you want to have in-depth information about SEO and click ads, the previous articles of Darkob fully explained about this issue, but in short, click ads are an internet advertising model that sends traffic to your site.




That is, your site will be displayed in the list supported by a search engine according to the keyword you have used (next to the sites that appear in the results list in this way, an Ad label will be seen). Such advertisements appear above and on both sides of the search results so that the user can see the page. You must first choose your keywords and then specify how much you want to spend for your ad, and in this way it will be determined how many customers can click on your ad with that amount of capital. That's why you should be careful to choose relevant keywords in such advertisements. On the other hand, SEO is a slow process that tries to show the site more in searches by improving the search engine ranking. One of the ways to do this is to use useful, relevant and searchable keywords. These search results are called natural results. This means that these sites do not pay money to be displayed on the search engine, but are displayed naturally depending on what keywords the user searches for.