why we should research before designing a landing page

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Before you research the best landing page for your business, you should first understand what a landing page is. The landing page is the page that the user who clicks on the request to take an advertisement lands on. An independent and dedicated page designed for a specific advertisement. In terms of purpose, landing pages fall under one of these two categories: 1- Attracting regular users in the hope that they will become buyers of the site's products or services in the future. 2- Encouraging the customer to buy the product you intend to sell . Pay attention that the dedicated landing pages are different from the front page of the site. The front page is public and speaks for the entire brand and encourages visitors to explore different parts of the site. On the other hand, the landing page only serves one purpose.


Every link on a page is a small hole that reduces the effect of your message and Ghana Email List ultimately reduces the value of the conversation. Therefore, the fewer links you have on a page, it means that your message has the potential to be stronger. target market The first thing you need to know is to know the target market that you want to attract with the landing page. Simple cultural information helps to build the foundation of the web page well. In addition, the following points should be considered when designing the landing page: 1- Where do the users come from 2- Do users come to this page from the social network or from the blog? 3- What are they looking for and reading on the landing page? Page text Then you should see what is better for your organization: to have a long or short text on the screen? Which one is better for a landing page model.




For example, a short writing is good for applying for an action that is cheaper, has less risk and requires less commitment. Like newsletter subscription or free trial version. Whether the text is short or long, it should be written in such a way that it can be read easily. Understanding the competition Don't be afraid to look at what your competitors are doing. Either you don't want to stand out from the rest of the class or you want to act completely unique and different from your competitors. In both cases, you should be aware of them. The first impression you make on the audience is very important and can lead to the success of the landing page. If you can determine where the majority of your users come from, you can target that market and increase your site traffic in this way. By getting information about the elements needed to design a landing page, you can have effective advertisements.