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The mobile phone – the main tool for online shopping, both in terms of value and number of transactions 76.7% of all transactions were made on mobile, up from 69.8% in 2021. Also, most transactions on mobile take place between 20:00 and 22:00, maintaining the trend from 2021, while on desktop most sales are made between 11:00 and 15:00 . Second, from a value point of view, mobile trumps desktop. The report shows that 68.3% of total transaction value comes from mobile purchases, while only 31.7% comes from desktop purchases.

Thus, the percentage of mobile phone transa Japan Email List ctions increased compared to 2021, when it had a value of 61.7%. The main criteria for selecting an online store Romanian consumers choose the stores they buy from mainly according to: Price Variety of options User Experience Delivery time as short as possible Ease of return process Reviews have become increasingly important in the purchase decision 54% of all respondents orient themselves according to the reviews of the visited online store. They are interested in knowing: If the products were of the required quality – 64% How real the reviews seem to be – 43% Store responses to negative reviews – 40% Highest marks for the online store from which they are going to buy – 33% 6 trends and recommendations for 2023 and the near future So, following the conclusions presented.



What are the main trends in online commerce identified by GpeC for the year 2023 and how can they benefit online stores in order to increase sales? Diversification of the offer According to eMAG officials, there are approx. 15 million unique products in the offer of online stores in Romania, while in Germany there are over 100 million. This reflects the fact that there are a lot of products that are not yet available on the Romanian market, but could be brought by online stores and would be of increased interest to consumers. Developing your own community around the brand It is essential that online stores develop loyalty programs for existing customers and focus on increasing repeat rather than new traffic acquisition, as well as trust in the products and services offered by the online store.