Rand just clicking on stuff to mess things up

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But in general, as I said, it’s a huge mess.” – Let Me Google That For You – An Interview with Gary Illyes And here’s an exchange between Illyes and Search Engine Land co-founder Danny Sullivan (now at Google) from 2015: Sullivan: Okay. How about click through rate? We know you measure what clicks are going on. Is that part of the algorithm? Illyes: So… We use… clicks… in a few different ways. The main things we use clicks on are evaluation and experimentation. These are the two main things. There are many many people who are trying to induce noise in clicks.

One would be Rand Fishkin. Using those DB to Data directly in ranking, would be pretty… Sullivan: is  Illyes: I think what he’s doing is hiring people to click and stuff, experiment etc. Using clicks directly in ranking would not make too much sense with that noise. Sullivan: But do you use it at all? Illyes: Okay, yes. In certain cases. Okay, let me give you an example. In certain cases it makes sense to use clicks directly. For instance if you have personalized results, and you search for apple, the first time you searched for apple we would most likely serve you a disambiguation box.



Do you mean the company, or the fruit? If you had clicked on Apple the company in the past, we know you are most likely interested in Apple the company. The second time you click on Apple the company, we become more convinced that’s what you’re looking for. If you’re a programmer, after a few searches, your searches will be dominated by the programming language results. Sullivan: So you’re using it for personalization? Illyes: Yes exactly, the thing [click through rates] is about personalization, if you want to mess up your own search results by randomly clicking on stuff, go ahead.