|
The purpose of each catering establishment is to attract as much customers as possible. To do this, various marketing tricks and schemes are used: external signs, promotional materials, social networks, sites, mass mailings, advertising on radio, TV, various collaborations.
Another effective method of promoting deliveries are aggregators. In addition to specialized aggregators for food delivery, others work well. Such as, aggregators, geoservices, local portals, platforms for booking hotels.
We will learn how delivery aggregators work, what aggregators for food delivery are, why they are useful for promoting catering. And also consider the case of shopify website design promotion of delivery on the example of a restaurant of Japanese cuisine.
Advantages of promotion with delivery aggregators
Food delivery aggregators help cafes and restaurants increase the number of orders and attract new customers. Let’s take a closer look at how this happens.
1. Increase the customer base
Food shipping aggregators are an effective advertising tool that allows the restaurant to be visible to a huge audience. This attracts the attention of new visitors. And if you additionally place the menu and prices, then this will further increase the client base.

2. Large Coverings
Delivery aggregators have a large user audience. Therefore, by placing your land bar, thousands of users will notice you. These are potential customers.
3. Contextual and targeted advertising
The advantage of promoting deliverances with the help of aggregators is in the use of built-in capabilities to set up contextual and targeted advertising. This is much cheaper than the services of a marketer. The result is the same good, then why pay more?
4. Minimum cost
Another and important advantage of aggregators for food delivery from restaurants is low costs. The commission is charged only for completed orders. And there is a post-payment, which is very convenient, unlike marketers who work on prepayment. So you will be able to plan your budget and spend business resources more efficiently.
5. Simplicity of use
Set-in of aggregators allow potential customers to easily find your restaurant and order your favorite dish. Even if it's an unfasint location.
|
|