Once we have a well-developed and optimized

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Yo Impressions: number of times an ad of ours has appeared on a device's screen. It is advisable not to confuse it with views of an advertisement, since this can be printed but the user has not seen it. K KPI: in any digital marketing campaign we must establish with clients a series of metrics that we are going to measure, and which will tell us if the performance (here the P for Performance) of the campaign is being adequate.


l Landing page: landing page where the user will arrive after Antarctica Email List clicking on an SEM campaign. We can make a perfect advertising campaign and attract thousands of qualified users to our website, and if the landing does not meet expectations, all that work will be of no use. Look alike: in SEM platforms we have configurators to guide the audience of a campaign, defining aspects such as age, sex or their Internet habits.




audience, it is interesting to look for other population groups that are similar, in order to expand our audience. M MCC: client portfolio manager. SEM tools usually provide agencies with platforms from which they can manage all their clients' ad accounts, without having to access each client's account. In this way, it is clear what actions each person can take, the client retains ownership of the account and will be able to easily change agencies at any time, and the payments for the advertisements will remain transparent and without the possibility of applying abusive commissions.