This is because micro-influencers often have a genuine passion for the specific

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One study found that micro-influencers saw higher engagement rates. % on Instagram while major influencers It saw an engagement rate of around %, where better engagement ensures that the content is absorbed. It also increases the chances that others will find the post through a hashtag search. While more engagement doesn't guarantee more conversions, it definitely increases the chance of them converting into more sales. Affordable price According to most compensation models How much an influencer is paid usually depends on the number of followers.


Brands may end up paying a lot of followers who aren't actually interested in the pro Singapore WhatsApp Number duct or service. In addition, influencers often have their own pricing policies. For example, they may have an endorsement fee. Appearance fee or other expenses That doesn't depend on the number of followers. So you have to pay for Smaller influencers, on the other hand, charge lower rates. which helps businesses Able to reach a wider audience at a more affordable price This means you can work with more influencers with a smaller budget to increase your reach. Target groupmore specific target group Micro-influencers often target specific groups.





This makes it easier to reach an audience that is more interested in a specific product or service. Micro-influencers typically focus on a specific niche or topic that they are interested in. Whether it's fashion, fitness, food, technology, travel. or any other topic, they consistently create content related to their chosen niche to attract followers who share the same interest in the topic. Additionally, they have the advantage of being reliable. group or topic over which they hold power. The authenticity of the content is reflected in their content. As they share their personal experiences, opinions, and advice, their authenticity reflects like-minded individuals who admire their passion and expertise.