We also recommend integrating your marketing

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This lets you identify differences in how these channels have performed. You then need to decide on which channels you should put more or less effort into developing and distinguish them from those to set aside or which need to be optimized. Quality of leads To get a better idea of the quality of leads passed to salespeople, you need to analyse the number of leads that are closed or rejected and the reasons for these.


To be able to get this information, it’s important that there is good Phone Number Data communication between the sales and marketing teams. automation platform with your CRM. If you want to understand why leads were closed but your CRM doesn’t give you access to these figures, having a conversation with your sales team is probably a good place to start. You can see this article that goes into how we integrated our marketing process with Salesforce to get a more detailed idea.




Website and content performance How has your website and content performed? Your website is now like the front door to your business. You need to know who walks through it, leaves soon after they enter, or stays to have a good look around. That’s why you need to include at least some basic information about the performance of your website and content in your marketing report.