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The difference is quite often difficult to understand. Example: The ideal place for a CMS website will be fast WordPress hosting . Phrase match is often confused with partial match. Both types differ in that the first one is an expansion of the main keyword phrase (long-tail phrase), and the second one replaces the main phrase with a semantically similar expression. phrase match anchor text Pictures The graphic in the <img> tag does not allow adding anchor text, but it has.

An attribute that works in the same way - alt tag (alt"") . In the case of images, search engines read the content of the alt tag as the equivalent of anchor text. This allows us to further diversify the range of links pointing to our photo editor website. It is not recommended to leave this field blank. We wrote about this in the article about photo SEO . image anchor text - photos PS  in the section above? Look! The paragraph has a heading "images" and its content touches.



On the topic of alt tags, which are the basis for SEO optimization of photos. We have written about this optimization previously on our blog, so this link is an example of the judicious use of exact matching. What type of anchor text to choose for SEO This question is difficult to answer because in theory there is no such thing as the best type of anchors. Everything depends on the situation and the place where we place the link. Application example.