Search for your ads through Google’s Ad
With shopping people often go in and purchase one product, and never return. With search there’s more of an opportunity to build brand loyalty and create lifetime buyers,” says WordStream’s Senior Paid Search Consultant Mike Griffith. “It really depends on the advertiser,” says Mike. “Some of my clients have 80% of their budget allocated to shopping, for others shopping doesn’t work well at all. I recommend not sticking with hard and fast spend like X amount in shopping and Y amount in search, but rather be flexible. Increase your budget for the channel that’s working better to accomplish your goals, and where you’re seeing the best return.Separate Shopping Campaigns by Priority As opposed to search, where you spend hours IT Numbers upon hours strategizing and building out an account, Google does a pretty thorough job of pumping out product categories for shopping campaigns automatically. However, relying solely on Google to set up and run your shopping campaigns won’t work. “After shopping is set up you should create a separate campaign for standout products, and mark them as ‘high priority,’” says Mike. “You want to ensure that you’re monitoring and dominating the shopping results for those products. If you leave all products in one campaign you’ll be forced to raise your budget for products that have lower profit margins. Don’t be afraid to exclude products or mark products as low priority.”
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The main takeaway is to make sure your products of similar value are grouped together so you can easily allocate and adjust budgets in a logical manner. .3: Ensure Shopping Ads Images Are High Quality & Prices Are Accurate This should be a no-brainer, but seriously – make sure your price points are competitive.Preview tool to see how your price points align with your competition, because with shopping ads having the price so clearly displayed, not having the best price or a unique selling point can make or break your chances of gaining a sale. “If you’re selling photo prints and every one of your competitors is displaying the price for an 8X10 in their ad, don’t put the price for a 12X24
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