Did you know that one in four visitors will abandon
It will give you deeper insights into their wants, needs, and preferences enabling hyper-targeting. If you run an online store, for instance, this in-depth knowledge of your customer can help you serve them the best deals, offers, or product recommendations based on their interests, demographic, income, preferred device, etc. Hubspot’s Buyer Persona creator can help you to create a detailed buyer persona for your ideal customer. It takes a few minutes to complete but can help you to become more customer aware. Improve Site Loading Speed A slow loading site can negatively impact your e-commerce business.a site if it takes more than four seconds to load? Source: WebSiteBuilderExpert Google Test My Site easily measures your site loading speed and offers suggestions and tips to help you improve it. Google PageSpeed Tools, WebPageTest, Pingdom, and GTMetrix, are some Frist Database other tools that can help you determine and optimize your site loading speed. Optimize Your On-Site Search After visitors land on your website, one of the first things they do is to browse around or search for products. Imagine a customer walking down the aisle in a supermarket looking for products. According to a eConsultancy report,of companies ignore on-site search, another
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bundle it up with other metrics, and onlypay attention to it. Most online shoppers come directly to your store hoping to find a product. Can your on-site search mechanism help them find it quickly? Search autocomplete suggestions or predictive search helps users complete their search query. It is important because most online shoppers misspell product/brand names. This can return a “product not found” result, resulting in a lost sale. Source: Jumia Baymard reports thatof major e-commerce sites now feature autocomplete suggestions, buthave several and severe usability issues.
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