A recent example that
It to get closer to the public. In this case parents, whose questions were answered interactively. NIVEA DOLL - English Version Beldent This Argentine chewing gum brand is another successful example of content marketing. One of their most relevant campaigns was in and since then they have not stopped focusing their efforts on delivering relevant messages in the most personalized way possible. The idea was to promote "Infinit " gum, a product that could be consumed at any time of the day, even at night. ADVERTISEMENT After studying several proposals, the marketing team decided to use music as the main element to capture the public's attention . They analyzed the most popular type of music among the target audience and from there they created advertisements that varied their musical backgrounddepending on the time in which they were broadcast on television and Chinese Australia Phone Number List YouTube channels. In this case, YouTube once again appears as a fundamental tool to capture the public's attention and results in favorable numbers for the brand.Netflix Latin America This important streaming entertainment company is also a great example of commercial growth, successful in its market positioning strategies. In this case, producing your own quality content has been essential in this industry. The fact that users can watch the seasons of their favorite series in one go has meant the loyalty of their audience.
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Furthermore, applying Big Data has been a key to success , which is why it has been able to detect what types of series and movies each specific audience will like. A recent example that can be highlighted from this platform is the phenomenon of the Luis Miguel series. One of its great strengths is that it tells the singer's life as closely as possible to reality and the public has been able to appreciate the originality of a well-told truth. Netflix has discovered the potential of producing these bioseries ; recycle a story belonging to a past generation and turn it into a success. The content marketing strategy for these series was based on the expectation generated before its launch. Although the premiere of the series was in , small trailers were already released since ,
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