The average monthly search volume of Korea
So, how can we analyze engagement indicators that evaluate marketing success? If this is the case, please consider whether you are establishing a customer development strategy by focusing only on analyzing customers brought into your company, such as churn rate and conversion, instead of data that can confirm leading indicators necessary for customer development. Get the right data and test your intuition. Marketers’ intuition can be confirmed based on quantitative data. However, quantitative data cannot create new hypotheses for customer development. This is the realm of people. Let go of your exclusive attitude toward data, secure the data to generate good ideas, and test your intuition based on that. Your meetings will become much more enjoyable.With the emergence of various OTTs (Over The Top, content platforms that provide broadcast programs, movies, etc.Through the Internet), the way consumers consume content has rapidly changed. Not only can you watch programs Cambodia Phone Number Data that were previously only available on TV on your mobile phone, but you can also watch the latest movies at home within a few months of their release. As we began introducing self-produced ‘original content’ to secure OTT competitiveness, the content that people can access has become more diverse. As the number of content has increased, people are now actively conducting related searches to find interesting content to watch on OTT. Let’s find out what content people want to be recommended through Listening Mind Hubble. Status of domestic OTT competition 's six major OTT brands is 24 million, and the total annual search volume is 290 million, showing that people's interest is very high. (Comparison – ‘Coffee’ average monthly search volume of 9 million, total annual search volume of 110 million) By gender, women search more than men, but the ratio is generally similar at 6:4, and the age range is 20s > 30s > 40s. This is the order. The results of examining the six major domestic.
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OTTs in order of annual search volume are as follows. 1st place – Netflix (63,991,600 per year) 2nd place – TVING (25,808,100 per year) 3rd place – Wave (14,516,600 per year) 4th place – Coupang Play (12,126,200 per year) 5th place – Disney Plus (10,573,900 per year) 6th place – Watcha (4,770,200 per year) In the case of 'wave', it also includes search terms with other meanings, such as 'Siheung Wave Park', 'wave', a type of hairstyle, and 'butterfly wave', a type of swimming method. Excluding these unrelated keywords, it has a similar search volume to Coupang Play. What stands out most is Netflix's dominance. Netflix's total annual search volume (63,991,600) is greater than the combined search volume of TVING, Wave, Coupang Play, and Disney Plus (63,060,800).
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