It has far exceeded the momentum
Improve the resolution of important prospective customers and select keywords that directly lead to results - Leverage your company's strengths and have fewer competitors Select keywords in the field and create content that follows the company's unique claims and values Achievements - Attracted customers from 0 to 220,000 PV per month in 7 months after posting the article - Of the 44 articles published, 20 articles were ranked 1st and 12 articles were ranked in the top 10 - Strengthening the brand in the medium to long term Establish assets that lead to "I'm writing articles, but I'm not seeing results with content marketing." "I don't have many internal resources, but I want to achieve results with content marketing." I think this content will be useful for managers/marketers who are faced with such concerns. Please take a look at the case study of SPRIX Co1.Results of efforts First, let's take a look at the results of our content marketing efforts.Within 7 months of posting articles, we were able to attract customers from 0 to 220,000 PV per month. We started posting articles in August 2022 and succeeded in achieving 220,000 PV per month in just 7 months. The number rose noticeably five months after its release. I continued to post about 10 articles every month, and the page views were steadily increasing to 100,000 PV in 5 months and 200,000 PV in 7 months. of the blog media that was launched at Chinese UK Phone Number List various cram schools a few years ago, and I am surprised because it is the first time that we have been able to increase the number of accesses so quickly. Of the 44 articles published, 20 articles were ranked 1st and 26 articles were ranked within 3rd place. Seven months after the article was published, 44 articles were published, and 26 articles were ranked high.
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There were many leading players in content marketing in the cram school industry, but we were able to easily surpass the rankings of our competitors and obtain many top rankings. In particular, we were able to rank highly for keywords searched by many prospective customers (students and parents), such as "high school official score" and "low official score", which was a major accomplishment. We have established a foundation that will lead to medium- to long-term brand strengthening. The biggest result was that we were able to obtain a foundation to strengthen our corporate brand. Up until now, we have been operating media individually for service brands (Mori Juku, Independent Learning RED, Sora Juku, etc.). However, overall Sprix branding was lagging behind. By strengthening our content marketing and producing many high-ranking articles, we believe we were able to convey the brand value of SPRIX, a comprehensive education company , to consumers with whom we had no previous contact.
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