a marketing agency based in Florida
Whether it’s a professional video recapping last year’s event or a short-and-sweet video of an inspirational yoga teacher at work, video email is a powerful tool to push those on-the-fence attendees through your doors.HubSpot continuously does this well promoting Inbound, their annual marketing and sales conference held in downtown Boston. As a frequent past attendee, I can recall being drawn in often by their impactful use of video in email. Check out the example I found in my inbox below.Inbound event promotion emailI love how they personalized the email with my name and included not one, but two CTAs in the email.Not only are they providing me with content to watch from the 2016 event, but they Thailand WhatsApp Number are also encouraging me to register for the upcoming event. This is effective because providing quality video content from a past event can motivate those who missed out to register for the next event. The only way to strengthen this email would be with a beautiful video thumbnail!video link in Inbound event promo email3. Incorporate personalized video emails into your sales processYes, I know this blog post is for all you beautiful marketers out there, but let’s be honest.
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big part of effective marketing is helping fuel your sales team. Sales teams are often busy in their day-to-days trying to hit quotas, so sometimes they need a push from their friends in marketing. Since marketing and sales are so closely aligned, why not work with your sales folks to motivate them to marry video and email, as well? If you can show your sales team that using video with increase their deal closing numbers, they’ll be in!Recording quick video even directly through your computer and then sending it out to a hot lead only takes a matter of seconds, yet doing so can be insanely effective in terms of upping response rates.Check out this example from BluLeadz.
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