Engagement
Obviously, the industry of black hat strategies is not that small. The ones mentioned are widely known, some are still effective (for a very short time), which is why most black hat experts will try to apply them. Here's how you can recognize and avoid low-quality SEO services! The SEO Expert's Bible – Google Search Essentials Formerly called Webmaster Guidelines , Google Search Essentials is the bible of the SEO expert and any entity that offers SEO optimization services. This page is basically a document that highlights all the indications and rules that a website owner or an SEO specialist must follow. The techniques mentioned as permitted constitute white hat SEO , the techniques considered illegal and unethical constitute black hat SEO , while those that are not mentioned (implicitly neither white nor black ) are the basis of gray hat SEO .Gray hat techniques are difficult to identify because there is no specific, clear docu Switzerland Email List mentation for them. In essence, if you think that a technique could be black hat , but it is not expressly prohibited in the SEO expert's bible , then this is probably gray hat , implicitly allowed. What can you expect if you have benefited from black hat SEO optimization services ? The effects of applying black hat strategies can be observed strictly at the level of search engine results. There have been situations in which famous online stores were caught using black hat tactics , the result being the sending of the affected pages (ranked on a specific keyword) to the 70th position in the search results.
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In general, penalties will be applied at the keyword level and then at the URL level. The keywords related to the sanctions will automatically lose positions in the search results, and the URLs will fall from the positions established with the help of the respective keywords and implicitly, through the use of black hat SEO optimization services . The use of black hat techniques does not have positive, but only negative, even disastrous effects. These are - the considerable decrease in the number of visitors to your website, beneficial results in the extremely short term, as well as an execrable level of user experience.
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