Understanding Consumer Search Behavior
The first step to starting the campaign will be to search for keywords linked to the services that your client offers. The other words that will not be used must be related to the negative listing.
The second search will be by location. That is, “mechanical workshops in BH”, “mechanical workshops in the Center”, among others.
Thirdly, search for car models and brands. This way, you will further “niche” your audience and correctly target your ads.
If your client intends to work with content or if they already produce content, it is interesting to run targeted campaigns for keywords associated with the service, such as “How do I change my car’s suspension?”.
A very important point is to register your workshop on Google My Business and ask rcs data nigeria customers to leave a review there. This is a very important strategy to convey confidence in your work.
Your customer needs to find all the information they need on your website. Therefore, make it clear what services you offer, preferably with a description of the process. Your location, opening hours and WhatsApp button on every page.
We recommend that you create a campaign using the SKAG structure, creating an ad group for each related search term. The campaign's daily budget can be at least R$10 per day.
For Facebook campaigns, it is important to work with content that generates trust for your customers. Give preference to video content, as it generates more engagement organically.
If you want to know more about how to create campaigns from scratch, watch our classes on our YouTube channel and continue browsing our website.
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