5- Competition
It is therefore possible to distinguish the SEO optimization activity on YouTube into three parts: Optimize the production of video content On-platform optimizations for YouTube search Off-platform optimizations for web pages Plan the production of video content The platform suggests it : the quality of the video itself is essential to obtain the best positioning on YouTube. Some precautions include: Carry out an initial keyword research : you need to understand which search words your target uses and use them yourself. Identify search intent and follow trends : each search key has a very specific intent; among the most common are How To, Tutorials, Reviews… Create a high-fidelity video : in addition to following a script and editing, it is useful to start with a strong incipit and end with a request for interaction.
On-platform optimizations for YouTube search SEO optimization on YouTube can be car Bolivia Email List ried out on video content and on the channel in general: for this reason it is useful to divide the YouTube SEO on-platform strategy into two phases. When uploading a video to the platform, particular attention must be given to metadata: YouTube defines it as information that tells users what to expect from the video. Optimizing them is therefore an integral part of the SEO activity: carefully written titles and descriptions , highlighted tags and hashtags , visually appealing thumbnails , well-studied tabs and screens at the end of the video , correct closed captions and complete translations into multiple languages.
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These are all useful elements to make videos perform better. Likewise, perfecting your YouTube channel can also help improve the evaluation of content from the platform. You can work to optimize various parameters: create a graphically designed and attractive banner , insert an effective channel description , fully exploit the functionality of playlists and highlighted content . Off-platform optimizations for web pages Aligning YouTube videos with website content is key to having a complete SEO video strategy. Videos can be a Search Engine Optimization opportunity for many websites, especially if embedded: instead of taking users away from the site, an on-page YouTube embed video allows them to watch the entire content directly on the page.
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